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Marketing & Websites for Racquet Clubs

Built by a tennis player who happens to run a marketing agency.

Most agencies pitching your club have never picked up a racquet. I have, for a lifetime. I also own a 15-year digital marketing agency. This is what happens when those two things meet.

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The Gap

Generic marketing agencies don't understand racquet clubs. Tennis people don't run marketing agencies. I'm the rare overlap.

You don't need another marketing agency explaining the funnel. You need someone who already lives in your world.

I've played tennis my entire life. NCAA Division II All-American. Georgia Tennis Association Player of the Year. Top 10 USTA national rankings in my age group. ALTA Saturday mornings, USTA league nationals, teaching during the 1998 Davis Cup at Stone Mountain. The rhythm of a club season isn't a learning curve for me, it's second nature.

For the last 15 years I've also built and run a digital marketing agency, serving home services, legal, healthcare, and national B2B clients. Real campaigns, real results, year after year.

This site is what happens when those two halves of my life finally meet.

What I Do

Full-stack digital marketing, tuned for tennis.

Every service below is delivered through Persist Marketing, the agency I founded in 2010. Same team, same infrastructure, same standards. Applied to your club.

01

Website Design

Modern, fast, mobile-first websites that actually convert visitors into program signups, lesson inquiries, and membership leads. Built on contemporary frameworks, not 2014 WordPress templates.

02

Local SEO & Google Business Profile

Own the search results when someone types "tennis lessons near me" or "tennis club [your city]." GBP optimization, local citation management, review strategy, and the technical SEO that gets clubs found.

03

Google Ads for Program Enrollment

Targeted campaigns built around your seasonal calendar. Junior summer camps, adult clinic launches, league registration windows. Pay only for clicks from people actually looking to play.

04

Generative Engine Optimization

When someone asks ChatGPT, Claude, or Google's AI for the best tennis club in your metro, you want to be the answer. GEO is the new frontier of search, and most clubs haven't started.

05

Reputation Management

Active review acquisition, response strategy for difficult reviews, and the systems that turn happy members into your most effective marketing channel. Google reviews are the modern equivalent of word-of-mouth, and they need to be managed like the asset they are.

The Background

A tennis life, and an agency career.

Jay Torrence, founder of Tennis Marketing Agency and lifelong competitive tennis player
Jay Torrence Founder

Started playing at five. Competed by age eleven. Played college tennis at the highest level. Taught the game as a USPTA Pro II. Still ranked nationally in my age group. Built Persist Marketing into a 15-year, 7-figure agency along the way.

Your club's marketing partner should understand both halves of that sentence.

  • Current
    USTA Top 10 National, Men's 50s Ranked top 10 in 2024 and 2025
  • 2006
    Atlanta Summer Pro League Champion Open-level doubles competition against teaching pros and former touring players.
  • 2005 & 2007
    USTA 5.0 National Championship Runner-Up 30+ years of league competition. Multiple ALTA AA and USTA 5.0 city championships.
  • 1990s-2000s
    USPTA Pro II Teaching Career Summer coach under Jimmy Bollettieri at the Bollettieri Tennis Academy, Mt. Holyoke (1994). Assistant Pro, Summit Chase Country Club (mid-90s) and The River Club, Roswell (early 2000s). Teaching pro at the International Tennis Center, Stone Mountain Park during the 1998 Davis Cup.
  • 1994
    Georgia Tennis Association Player of the Year Statewide recognition for competitive performance.
  • NCAA
    Division II All-American #4 Singles, #8 Doubles national ranking. GCSU Athletic Hall of Fame.
  • 2010
    Founder, Persist Marketing 15+ years building digital marketing for service businesses across the country.

"Your members can tell the difference between a pro who played and one who didn't. Your marketing partner should pass the same test."

— Jay Torrence, Founder
Get in Touch

Let's have a real conversation.

No pitch deck, no canned discovery call. Just a direct conversation about what's working at your club, what isn't, and whether there's a fit.

If we're not the right partner, I'll tell you. If we are, you'll know quickly.

Based Atlanta, Georgia. Serving racquet clubs nationally.